MORE THAN A FASHION!

Pret-a-Revolter deals with the fashion world's system of planned obsolescence and fake changes.
A system some theoreticians claim to be essential to late capitalism ('cultural capitalism').
Displacing itself onto its references (fashion shows, spring collections, trends...),
Pret-a-Revolter generates two affects in its own camp:
First, it "contaminates" the anti-system protests with the question-vaccine 'Isn't all this Seattle, Prague, Genoa stuff just another trend?'.
This functions as an involved sarcasm of sorts that helps us think critically about the processes we are living. Those being the popularization of protest, the ready-made-ification of revolt (organized travel, group facilitators, uncodeified adventure).
Pret-a-Revolter materializes our doubts and fears regarding the cooptation and integration of everything that becomes popular (from adventure tourism to the ingestion of organic vegetables).
Secondly, by working with daily objects such as jackets and pants, objects that are desined for efveryday use, Pret-a-Revolter inserts protest into daily life, into daily actions such as getting dressed.
Thus protest becomes integrated into life.
It becomes something habitual and familiar.
Something that is so regular it would be impossible to relate it to the criminals we supposedly are according to the police and the media.